Content Marketing & Social Proof – Get More Conversions, Traffic and Leads from your Content Marketing

It is a proven fact that showing Social Proof helps increase reader engagement and sharing. But that’s old news! In this article i want to talk about how you can actually  increase conversions from your content marketing using social proof !

 

social_sharing_stats

 

You say it out loud or not – The end goal of Content Marketing has always been to get more conversions – either in the form of more traffic to your website, and/or more leads to your marketing funnel.

This is also evident in the recent survey done by the Content Marketing Institute and Marketing Profs as seen below.

 

Content Marketing: Testimonials help blogs get more website traffic and more leads. Best Practices with Example. - 2014 trends

(Source: 2014 B2B/B2C Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs. see full report here – B2B, B2C)

It is interesting to see the commonality between both the B2B and the B2C companies in this respect.

Now the biggest challenge today with content marketing is not about the question of value in content marketing (luckily, we have passed that stage). It is also not about how to engage the audience. It is about the ability to produce enough quantity of content, and the lack of time to produce quality content .

In this context, it is very important to see how to GET MORE from what you already have. This is where looking for ways to get better conversions from your existing content marketing efforts makes a lot of smart sense.

OK. Now how to do this ?

Well .. Adding snippets of Social Proof along with the CTA (Calls-To-Action) provides that additional level of credibility and assurance to the visitors to convert – to take the next desired step – like visiting a landing page or visiting the website, or signing up for a newsletter or any other call-to-action. Thus acting like a lead capture magnet inside your content.

When I say Social Proof, I am referring to testimonials, photos, reviews, videos, quotes, social mentions, benefit metrics, etc, etc that are not related to your content, but related to that next step that you want your reader to take. I shall show you what this means in the next part

(Read more about the different kinds of social proof here – 21 different kinds of social proof for your marketing )

Now, Lets look at how to use social proof for conversion in content marketing by considering each of the different tactics within content marketing  – Blogs, Newsletters, Email Campaigns, Case Studies, etc.

In each case, we will look at some examples as best practices.


 

1. Blog

I shall be covering Blogs in this article.

Blogs are one of the most popular tactics in content marketing.

(76% of B2B marketers and 72% of B2C marketers use Blogs as part of their content strategy)

Your blog would typically cover topics “related” to your business. The idea is to get eye-balls and traffic via search engines and social media, which you would hope will convert to traffic and leads to your business.

Adding snippets of social proof like testimonials  in your blog will help significantly in converting this traffic from your blog, over to your business. Acting like a lead capture “magnet” !

Lets look at this awesome example –  The Quicksprout Blog.

Content Marketing & Social Proof - Get More Conversions, Traffic and Leads from your Content Marketing. Blog Example - Quicksprout

Content Marketing & Social Proof - Get More Conversions, Traffic and Leads from your Content Marketing. Blog Example - Quicksprout Neil Patel Blog

 

Across the blog, you will see how Quicksprout is very smartly using some very powerful and compelling testimonials to act as a lead capture magnet.  Very nice !

 

This is very significant because Quicksprout is Neil Patel’s blog. For those of you who don’t know who Neil is – He is considered  “the guru” of website traffic optimization, and he the founder of some super successful companies like Crazyegg and Kissmetrics ! Google him.

 

Content Marketing & Social Proof - Get More Conversions, Traffic and Leads from your Content Marketing. Blog Example - Quicksprout Neil Patel Blog

Not the kind of guy who would do things without testing out something – not once, but probably a zillion times !!

This is social proof in action for you

 

Bonus Tip:

The Quicksprout blog runs into 100’s of pages and Neil has been blogging since 2007. So there is a ton of very very useful content out there. I would recommend everyone to have a look, in-case you have not done already.


 

2. Newsletters

Please see my article – Increasing Click Through and Conversions in Newsletters by Adding Social Proof


 

3. Email Campaigns

Please see my article – Increasing Click Through and Conversions in Emails by Adding Social Proof


 

4. Case Studies

Please see my article – Increasing Conversions in Case Studies and Stories by Adding Social Proof


 

Summary

The end goal of any Content Marketing tactic is conversions. Adding Social Proof as lead capture magnet helps do just that – get more traffic and more leads from your content – over to – your business. 

Would love to hear your opinions and experience via comments.

If you like this please do SHARE it with your friends and contacts. appreciate it. thanks. Anupam

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anupam_bonanthaya_customer_rivet_founder_ceo

Anupam Bonanthaya is an experienced Customer Success Marketer and the Founder of CustomerRivet – The Social Proof Marketing Experts

Rivet.ly – Hosted Our-Customers Page

Get More Leads and More Conversions by Optimizing the use of Testimonials, Success Stories, Case Studies, Videos, Reviews, Customer Photos, Tweets, or any other Social Proof, in your Marketing.

Ask for a Demo today to see how it can help “Transform Your Customer Success Marketing”. OR Contact Anupam Bonanthaya via LinkedIn

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see also

1. 15 Call to Action Samples for Rocking Blog Posts that Convert

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6 thoughts on “Content Marketing & Social Proof – Get More Conversions, Traffic and Leads from your Content Marketing

  1. […] Content Marketing: Testimonials help increase blog conversion and … https://customertestimonials.wordpress.com/So how could we get more conversion and more leads using the same content and efforts ? (Source:… … Best Practices: Testimonials that Convert – Example of a Success Story Landing Page Optimized for Conversion … […]

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