Best Practices: Contextual testimonials – examples of features pages that rock

Best Practices: Contextual testimonials – examples of features pages that rock - Unbounce - feature1

The best way to make your features page more engaging to the visitors is to add some testimonials. Not just any testimonial but the ones that are contextually relevant to the feature you are talking about. It makes it more credible if you can compliment your claims with some customer quotes talking about the same features.

A Great Example is Unbounce’s Feature page. (www.unbounce.com)

Best Practices: Contextual testimonials – examples of features pages that rock - Unbounce - Feature2

(source: unbounce website, 7th Feb 2014)

I love the way how each and every feature description has a corresponding quote from a customer vouching how great that feature has been to them.

Best Practices: Contextual testimonials – examples of features pages that rock - Unbounce - Feature3

(source: unbounce website, 7th Feb 2014)

Best Practices: Contextual testimonials – examples of features pages that rock - Unbounce - Feature4

(source: unbounce website, 7th Feb 2014)

Summary: Add testimonials to your features page to make it more credible and engaging . But don’t just add ANY testimonial, but ONLY the ones that are relevant and contextual to what you are talking about.

If you have other examples of cool usage of testimonials in the features and functionality pages, please share in the comments below.

Also see other posts from the Best Practices series

Best Practices : A-Z Customer List is Outdated

Best Practices: Rock-Star Customers on the Home Page

Best Practices : Fake It Till You Make It – Does Not Apply Here

Best Practices : 6 Easy Steps to an Awesome Testimonial

Updated : Unbounce has recently updated their features page to make space for more features, and it no longer looks the same, but nevertheless the concept is still valid. 

thanks, anupam

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anupam_bonanthaya_customer_rivet_founder_ceo

Anupam Bonanthaya is an experienced Customer Success Marketer and the Founder of CustomerRivet – The Social Proof Marketing Experts

Rivet.ly – Hosted Our-Customers Page

Get More Leads and More Conversions by Optimizing the use of Testimonials, Success Stories, Case Studies, Videos, Reviews, Customer Photos, Tweets, or any other Social Proof, in your Marketing.

Ask for a Demo today to see how it can help “Transform Your Customer Success Marketing”. OR Contact Anupam Bonanthaya via LinkedIn

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7 thoughts on “Best Practices: Contextual testimonials – examples of features pages that rock

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