Best Practices: Hero Image Testimonials – Examples of Cool Home Pages

It is a proven fact that using customer testimonials (quotes, logos, names, photos, videos, etc) on your landing page increases the visitor engagement, reduces bounce and increases conversions. This simple case study by Wingify way back in 2011 does a good job of explaining the difference with/without testimonials using A/B testing.

2013 has been a landmark year where many companies having realized the benefits, have taken this head-on and started showcasing their customers on their home page! . This in my opinion has brought about a much welcome change in the personalization and user experience. The non real stock images got replaced with real people that you and me can connect with. It no longer sounds like you are talking with the automated phone support machine. And it goes without saying that it has improved all the landing page metrics drastically.

I have listed some of the most impressive ones below.

Do keep in mind that the companies showcased below have some of the best marketers on their team, and it goes without saying that they keep continuously changing and optimizing their pages on a daily basis. As a result what you see on a specific day might be different than the screenshots below. Nevertheless, using testimonials on the home page is still a best practice from an outcome perspective. 

you can also see other 24 usages of customer testimonials in my recent article – Customer Testimonials: 25 Ways to Boost your Marketing (w/ examples & best practices)

 

1. Hatchbuck (www.hatchbuck.com)

Best Practices: Hero Image Testimonials - Examples of Cool Home Pages - Hatchbuck

(Source: Hatchbuck Website. 11-Jan-2014)

What i like about Hatchbuck is that this lovely lady with the beaming smile is so fresh and welcoming. she occupies almost 1/3 of the screen, but worth every pixel !   very simple and clean design. Even in the rest of the page there is a generous spread of customer photos and stories, and the marketing message that is delicately woven into them. Very effective in giving that first impression that it is all about the customers.

 

2. Helpscout (www.helpscout.net)

Best Practices: Hero Image Testimonials - Examples of Cool Home Pages - Helpscout

(Source: Helpscout Website. 11-Jan-2014)

What i like about Helpscout is that it is very effective use of a combination of customer photo and quote. Using the customer’s quote as the marketing message is very smart – simple support system. very powerful. It effectively gives the impression that the customer is talking your voice.

3. Infusionsoft (www.infusionsoft.com)

Best Practices: Hero Image Testimonials - Examples of Cool Home Pages - Infusionsoft

(Source: Infusionsoft Website. 11-Jan-2014)

What i like about Infusionsoft is the slider with many stories. saying the same things – grow sales. save time to do fun things. It gives the impression that it is providing value to the customers as a group (versus 1 customer). the power of group consensus.

4. Google Analytics (www.google.com/analytics)

Best Practices: Hero Image Testimonials - Examples of Cool Home Pages - Google Analytics

(Source: Google Analytics Website. 11-Jan-2014)

What i like about Google Analytics is that it is a dynamic set of testimonials. It keeps changing randomly for every visit. Though it is a set of 3 stories (my guess), the good thing about dynamic set of stories is that firstly – the surprise element makes it more interesting for repeat visitors.  its no longer the same predictable content. so there is a reason to stop by. secondly but more importantly – it assures your customers that other customers are happy. do not forget that it is not just your prospects that visit your home page, but your customers too. even if it is to log-in to your account.

I am sure i must have missed out some others. please share via commenting if you know of other awesome sites.

Summary: Bottom-line, using customer testimonials as the center-stage on your home page is very effective in increasing the visitor engagement and experience.  And it goes without saying that it reduces bounce and increases conversion.

also see more of my recent posts

 Social Proof Marketing: 21 kick-ass social proof examples to boost your content marketing

 Case Study Tips: 5 Examples of how not-to-waste your customer success stories (w/ best practices)

 Content Marketing: Increase email newsletter click through and CTA conversions using testimonials

 Email Marketing: Testimonials help increase click through rate, get more CTA conversions.

 Content Marketing: Testimonials help increase blog conversions, and get more leads

 Landing Page Optimization: Design success story and case study pages for conversion

 Best Practices: Contextual testimonials – examples of features pages that rock 

Now over to you. please let me know your views by commenting below. thanks.

by Anupam Bonanthaya

……………………………………………………………

anupam_bonanthaya_customer_rivet_founder_ceo

Anupam Bonanthaya is an experienced Customer Success Marketer and the Founder of CustomerRivet – The Social Proof Marketing Experts

Rivet.ly – Hosted Our-Customers Page

Get More Leads and More Conversions by Optimizing the use of Testimonials, Success Stories, Case Studies, Videos, Reviews, Customer Photos, Tweets, or any other Social Proof, in your Marketing.

Ask for a Demo today to see how it can help “Transform Your Customer Success Marketing”. OR Contact Anupam Bonanthaya via LinkedIn

——————————————————————————————————————————————-

 

 

Advertisements

13 thoughts on “Best Practices: Hero Image Testimonials – Examples of Cool Home Pages

  1. Interestingly, it looks like Infusionsoft has already changed their home page – the customer testimonials are no longer in the hero position.

    This happened at another website I was looking at recently as a great example of how to do emotionally engaging marketing – AppDynamics. They had a great site a few weeks ago, but changed it last week, and now it’s pretty much the same as what any of their competitors has.

    • Nice catch Davis ! In-fact many of the pages I had visited back in Jan-Feb has already changed. The new trend is that of smart marketers who are very active and keep optimising on a daily basis. You no longer rest on your accomplishments, which is awesome. Btw, Infusionsoft still have their hero customers when I checked them just now (http://www.infusionsoft.com/node/1). Looks like they are doing an A/B test right now 🙂

  2. […] Best Examples of Rock-Star Customers on the Home Page. Pick your Favorite ? […]

  3. […] (see how some of the trendsetter companies are using their Reference Customers –  Best Examples of Rock-Star Customers on the Home Page. Pick your Favorite ?) […]

  4. […] (Want to know how some of the leading companies are using testimonials from their star customers on their home page, as an opener ?  Best Examples of Customer Testimonials on the Home Page) […]

  5. […] (Want to know about smart successful companies that use customer testimonials as the central marketing piece on their home page ? #1. Best Examples of Customer Testimonials on the Home Page ) […]

Share your experiences by leaving a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s